PUTTING THE EARTH FIRST

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Being an eco warrior no longer means fossicking for your own organic fruits. Freshly launched Australian website EarthFirst is the online eco-directory that makes being green easy, peddling everything from earth-friendly nail polish remover to safe house paint, organic restaurants and wine and even environmentally-conscious investments. Website director Sol Pandiella-McLeod first started EarthFirst out of her own personal needs. After attending a David Suzuki lecture at the Sydney Opera House, Sol wanted to ‘green’ her lifestyle but struggled to find the products she was looking for.

As the owner of a digital design studio, she put her skills and spare time towards creating a website aimed at helping others find eco products and services. The website’s categories and search function make the site easy to navigate while insightful articles about health, eating and the earth provide information and alternatives for even the busiest lifestyle. So if you’re looking for a quick and easy answer to an eco dilemma at your house, let your fingers do the walking instead.

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿