The True Cost of an iPhone

iphone lifecycle

Before you go kicking your current smartphone to the kerb as soon as there’s so much as a whisper about a new Apple release, consider this: your iPhone has had quite a life before it landed in your pretty little hands, and it will continue to have one the moment it leaves them. To give you an idea of what we’re talking about, developer Jen Rhee and her team have come up with a clever interactive graphic that shows you exactly what goes into – and comes out of – our mobile other halves. When you consider that at just one single factory in China 90 iPhones are being produced every minute, it’s no surprise that the environmental and social costs of this modern must-have are a little scary…
Be a responsible consumer and help reduce society’s electronic waste by re-selling or passing your phone onto a friend, learning how to recycle phones properly or, perhaps most powerfully, asking yourself if you really need that upgrade straight away.

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿