The story of microfibres

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It seems a touch far-fetched, the idea that little bits of your favourite jumper or dress could be massively contributing to marine pollution, slowly morphing into tiny contaminant-filled bombs that float about oceans and end up in fish bellies (and then, of course, our bellies).

But it’s actually totally true.

The problem is polyester and other synthetic fabrics, which shed thousands of super tiny plastic pieces – called microfibres – each time they’re washed.

As this rather cute animated short video by The Story of Stuff Project explains, microfibres are too tiny for wastewater treatment filters to catch. So they end up in our waterways, where they suck up other pollutants around them and become “like little toxic bombs full of motor oil, pesticides and industrial chemicals”.

A mind-boggling 1.4 million trillion pieces are already estimated to be littering our waterways. That’s the equivalent of 200 million microfibres for every person on the planet.

Grossed out? Avoiding polyester and other synthetic fabrics is only part of the solution. You can also help demand that clothing companies take responsibility for microfibre pollution by signing this petition.

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WORDS: KOREN HELBIG

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿