Meet Your Maker

MYM swing tickets

Last Wednesday morning at Ginger and Smart’s Paddington boutique, Ethical Clothing Australia held the first of many Meet Your Maker events. As the name suggests, the new campaign focuses on helping Australian consumers to make informed ethical shopping choices. You can be sure that anything boasting the Meet Your Maker label has been manufactured by skilled workers in safe conditions by brands committed to keeping their business local and sustainable.

The Sydney-based design duo behind Ginger and Smart, Genevieve and Alexandria Smart, recently celebrated their one year anniversary of being Ethical Clothing Australia accredited. Continuing to make beautiful garments, they are proving that innovation and creativity in the fashion industry can be executed skillfully, fairly and locally. Drawing a crowd of 50 designers and avid shoppers – including the head of Ethical Clothing Australia, Simon McRae, the campaign launch was a hit. Introducing some of Ginger and Smart’s production team, the event demonstrated the special relationship designers can have with their manufacturers, giving an insight into the development process that us consumers are rarely invited to see.

As the first major effort by Ethical Clothing Australia to engage regular shoppers, the Meet Your Maker events encourage fashion lovers to wear their heart on their sleeve and be loud and proud of Australian ethically produced clothing. McRae recommends we all get involved by asking our favourite retailers who among their labels are accredited, and by buying from those independent brands which are recognised by the organisation.

One of the project’s highlights is a new ‘track and trace’ system which gives the customer an opportunity to literally meet the maker. Look for the ‘e’ trademark stitched inside an accredited garment, visit the Ethical Clothing Australia website and enter the code to find out more about who created your new purchase. You can find out where they work, what they like about their job and even their favourite designers!

Like any good opening, there were frivolities to be had. As Simon McRae commented, “It was a really fun launch, it was nice to do something positive about the textile clothing and footwear industry. There is often so much negative news about what is happening but there is a vibrant industry out there.”

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿