Meet the Sea-Loving Sisters Behind Intimates Label Bimby + Roy

You might know Bimby + Roy for its super-cute printed knickers and bras, but did you know this purveyor of sweet nothings is making waves (and employment opportunities) in Fiji? The country holds special memories for Min and Jess, the sea-loving, Byron-dwelling sisters behind the brand, who spent their formative years there, learning the value of sustainability and the power of an impromptu ocean swim.

photos EMMA WISE PHOTOGRAPHY

When did you know you wanted to get into fashion?

We are two sisters who come from a family with a strong textile background. We were destined to be in the field, somehow. Deep down, we always knew we would – in some capacity – be doing what we’re doing, together.

What inspired you to start your label? 

We knew the market was saturated with underwear brands, but we wanted to elevate intimates and have them be versatile enough for everyday movements, be it swimming – the impromptu swims got us good! – yoga or breastfeeding, and also be super travel-friendly. 

Our inspiration comes from simple everyday happenings and we’re forever questioning ourselves on how and what we can create to be recognised as a company that does versatile, comfortable and sustainable intimates.

What does sustainable fashion mean to you? 

Ultimately, it’s about kindness to people and the planet in production processes, and also keeping mindful consumption in mind.

How do you incorporate ethical practices into your brand? 

We were raised in Fiji, where sustainability – be it self-sustainability or lifestyle practices – is widely expected and Mother Nature is respected.

Our manufacturer in Fiji was the first solar-powered garment factory in the region. Their roof is an impressive sight! They’re recognised for their local charity work, ethical working conditions and being Sedex-certified. They’re audited biannually on four pillars: labour standards, health and safety, environment and business ethics.

Read More – The Ultimate Australian Sustainable Swimwear List

And what about sustainability? 

Bimby Originals, our swim-friendly line, is printed on recycled polyester/spandex by sublimation, an environmentally friendly process whereby no toxic ink gets into waterways, which means happy fishies and a happy ecosystem. Sublimation also allows for great wash-fastness; garments maintain their colour and vibrancy over years of wash cycles with no cracking of inks, encouraging longer wear. 

Our organic cotton range is Oeko-Tex Standard 100 Class 1-certified; that not only covers the fabric, but also the dye-production process, certifying the safety of the dyes and chemicals used. Our Australian facility – not too far from us in Byron Bay – partially operates using solar-powered energy; currently, more than 30% of its power comes from solar.

Can you talk to us about batch production? 

Bimbys are made in conscious batches. We have a unique manufacturing logistics system where pieces are predominately made utilising the “just-in-time” method. This dramatically reduces waste, as it eliminates the guessing game of “how much to order”. 

We’ve reduced our carbon footprint by having another system in place – the only one of its kind in Fiji – where orders are sent straight to the customer. This decision came at a financial cost – mainly due to the high shipping fees from Fiji – but the advantages of having distribution in close proximity to production are indispensable. It also supports the locals a little more.

WANT MORE SUSTAINABLE FASHION CONTENT? RIGHT THIS WAY!

What are some of your greatest achievements?

In 2019, with the help of the Australian government, our manufacturer opened a childcare centre. Fees were subsidised by the employer, which allowed mothers and fathers to have their children close by during work hours. Unfortunately, due to COVID-19, the facility closed, but as mothers, we were incredibly proud to be associated with the initiative. We’re still hopeful for a re-opening in the future.

Prior to moving our warehouse to Fiji, our bedrooms were the distribution house. We would head to the post office with a child or two in tow, wondering if some form of business progression would ever happen. Our first shipment out of Fiji was an achievement, just as much as our first stockist request, a surprise Bimby feature on Grey’s Anatomy – and every person we see wearing Bimbys in public.

What are your favourite pieces to wear? 

We live in Byron, so an impromptu swim with the littlies is always a high possibility, particularly in the warmer months – satisfyingly about 90% of the year. Bimby originals have saved us from many a missed swim. 

We love organic, breathable cotton for wrangling the kids at home and sleeping. Olive Green and Cornflower Blue are our fave shades, but we’re also suckers for classics, often wearing our Blush and Black cotton sets that effortlessly pair with everything. And we feel a little put-together in the mornings wearing our linen robes. The kids are also often in them, too, zooming down the hallways.

New Year’s resolutions to get fit – that have come and gone – have us in Mini Tights for walks to Cape Byron Lighthouse, affectionately known as “The Lighty” among locals, followed by swims at The Pass.

Tell us about some of your favourite local labels…

Deiji Studios for effortless ready-to-wear comfort, Zulu & Zephyr for coastal sophistication, Rowie for wardrobe essentials, St. Agni for classic minimalism and Byron Bay’s Sahana for synergy in pure mindfulness and conscious fashion.

What changes in the Australian fashion landscape are you embracing? 

That it’s cool to be kind to Mother Earth, makers, customers and ourselves.

WANT MORE SUSTAINABLE FASHION CONTENT? RIGHT THIS WAY!