Green is Great

Green Cut 2

London Fashion Week launched on Friday with one clear message: ‘Green is Great’. Eco fashion and sustainability advocate Livia Firth, along with colleague Lucy Siegle, launched The Green Cut initiative as part of the festivities. The Green Cut paired together eight fashion designers and eight iconic British films, challenging the designers to create a bespoke, sustainably-produced piece to represent cinema classics like My Fair Lady, Velvet Goldmine and Evergreen. The designs will be on display at Somerset for Fashion Week and will then be showcased in Harrods during October and November. Livia, wife of actor Colin Firth, is also behind The Green Carpet Challenge, a project that encourages A-list celebrities to wear sustainable designs to red carpet events. Livia says she wants to show that eco-friendly fabrics and ethical manufacturing techniques can achieve stunning results!

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿