Don’t Go Breaking My Heart

Oxfam Love Denim

Most of us have a favourite pair of jeans – the 670,000 tonnes of denim consumed globally every year are surely testament to our timeless desire for denim. But some denim companies aren’t making sure that their employees have fair and safe working conditions – worryingly, Australia’s largest denim retailer, The Just Group, has repeatedly refused to sign the Bangladesh Fire and Safety Accord, an agreement designed to help all Bangladesh garment factories safer workplaces.

But all is not lost: to kickstart Australia’s Mercedes Benz Fashion Week, the good guys at Oxfam are urging The Just Group to stop breaking denim lovers’ hearts and get on board with the Accord in time for Fashion Revolution Day on Friday 24 April. Oxfam needs your help, too – all you have to do is head over to the Oxfam Facebook page, share their awesome Love Denim image (pictured above) and tag @JustJeans. You can write your own message, or share this one:

Hey Just Jeans, if you want to sell denim in Australia, you need to protect the people making it. Sign the Bangladesh Fire and Safety Accord! #heartbreakers @justjeans.

Help stop hearts being broken and do a good deed for denim today!

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿