Clean Cutting Edge

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The gorgeous plant garlands adorning the walls weren’t the only green things about the recent Clean Cut Designer Showcase. Last week’s eco runway event celebrated the brands producing beautiful, unique (and covetable) designs through ethical and sustainable production standards. The show, running as part of Mercedes-Benz Fashion Week, featured exciting new collections from a range of local and international designers, including Kowtow, Bhalo, Lalesso, Rachael Cassar, Desert Designs and The Social Studio. LUSH styled the Clean Cut models using their natural skincare and makeup products to achieve a minimalist-look to complement the fresh, modern designs. Recently formed by a collective of ethical and environmental fashion advocates, Clean Cut aims to be Australia’s industry body for sustainable fashion, bringing about greater awareness and celebration of the future of Australian fashion. The group consists of Carlie Ballard, founder of online eco retail store Indigo Bazaar; Kelly Elkin, writer and co-founder of ALAS Sleepwear; Lisa Heinze, author of Sustainability With Style; and Yatu Widders Hunt, eco fashion writer, blogger and communications consultant. With the first anniversary of the tragic Rana Plaza garment factory collapse later this month, it’s more important than ever to raise awareness about ethical and transparent production across the industry. Congratulations to those involved in this wonderful initiative – we hope to see plenty more like it in the future!  

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Images from top: 1) Bhalo dress with ‘Made in Africa’ clutch by Sass & Bide (made in collaboration with the ITC’s Ethical Fashion Initiative) 2) Desert Designs 3) Rachael Cassar 4) Lalesso with ‘Together’ shoes by Camper / Bernhard Willhelm 5) Goodone 6) Odd Pears socks with Birkenstock sandals 7) LUSH makeup backstage 8) Kow Tow 9) Desert Designs 10) Kelley with the team from Clean Cut and Mel Tually from Fashion Revolution Day 11) Kelley with Di Stitt from One Colour.

(Images copyright of Peppermint except 7, 8 and 9 copyright of LUSH and Georgia Blackie)

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿