Bag of Tricks

Toms

Their ‘One For One’ model for selling slip-on shoes made them famous, now social enterprise TOMS have launched another line of accessories with a surprising flow-on effect.

For every duffel, tote or clutch purchased from their new bag collection, TOMS will match it by providing a ‘safe birth kit’ to a healthcare professional in a developing country. Buy a bag, and you could be contributing to the safe delivery of a baby in Bangladesh, India, Haiti or Ethiopia. The kits contain gloves, soap, gauze and other supplies, and will be donated to grassroots programs such as BRAC and Ayzh, who will also benefit from increased training for birthing attendants.

Bags may be the latest addition to the TOMS’ portfolio but this isn’t their first step away from footwear – if you’re a fan of the One For One model, you can cast a vote for conscious consumerism by purchasing TOMS garments, eyewear, and even coffee.

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿