An Ocean Apart

Rio Summit

Say hello to our fishy friends! This pair, constructed from thousands of disused plastic bottles on Botafogo beach in Rio de Janeiro, has been dominating the blogosphere of late – an apt visual symbol for just one of the topics on the table at the recent Rio+20 United Nations Conference on Sustainable Development. Sustainable use of our ocean resources – which is an issue of growing importance all over the world, from our Great Barrier Reef to the catcheries of South America – was one of seven critical issues discussed by world leaders at the Summit, alongside efforts to reduce poverty, enhance social equity and environmental protection policies. While the outcome of the summit is yet to be seen, at least it brought these issues out of the murky depths and into the spotlight.

When you consider that just 25 countries control over 75% of the world’s marine catch, implementing practical policies to secure marine biodiversity, habitat protection and sustainable fishing practices is of obvious importance, especially since our oceans are so vital to the wider scheme of guaranteeing sustainable food production for the world’s growing population. Its a complex issue, which is why we love to see simple campaigns that illustrate the facts in a way we can all understand. Just like the fish sculptures in Rio, this illustration from MastersDegree.net draws attention to the vicious cycle of ocean pollution and, shockingly, just how much of our own refuse we consume when we dispose of plastic waste incorrectly.

Ocean of Garbage
Created by: MastersDegree.net

Created by: MastersDegree.net

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿