Meet Sew&Tell – Our New Digital Sewing Magazine!

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We are bursting at the seams to share with you something we’ve been working on for quite some time now… and it’s finally out in the world. Meet Sew&Tell; the first edition of our digital magazine about sewing with style, sustainability and substance!

Sewing is part of Peppermint’s DNA – our stories and content have had tales of stitching woven through them since the beginning. We’ve loved seeing our wildly popular, free sewing patterns winging their way to many of your homes and sewing stashes these past 13 years, and now we’re positively thrilled to bring you this gorgeous sewing magazine to help inspire your makes in a mindful way. 

Sew&Tell brings together our most popular sewing stories and DIYs from the pages of Peppermint along with a plethora of new stories and inspo to boost your sewjo. 

Filled to the absolute brim with snazzy sewing stories, insightful interviews and delightful DIYs, we’re super proud of our debut bumper issue! Catch up on some of the most beloved sewing stories from the pages of Peppermint’s past; peruse new interviews with some of your favourite sewists and design crushes – including Katie Kortman, Common Stitch, Alex Sundstrom of Chubby Struggles and more; discover which are the six essential books you need on your sewing shelf; we share the best bits and bobbins from the sewing stratosphere; cover artist Miyuki Sakai showcases her unique still-life art in stitches; and First Nations artist Holly Sanders shares the process of transforming her art from paintings into poplins.

Plus you’ll find not one, not two, but SIX different DIY projects to help you while away many crafternoons! Transform a beloved old t-shirt into a tote bag with Leah Musch; learn the botanical beauty of flower dyeing with Samorn Sanixay, upcycle some thrifted menswear with Never Ever Pay Retail’s Hannah Klose; whip up a handy-dandy homemade oven mitt with Katie Weychardt from Katie Makes a Dress; Emma Downing from Yarn Industries teaches us the art of embroidery with some gorgeous designs to get you started and our much-loved Bush Buddies pattern is also included.

And get exclusive access to a FREE PDF pattern download – the Tiered Maxi Skirt – from our friends at Nerida Hansen Fabrics (offer valid until 18/01/22, so snap it up while you can!).

Get your #MeMade mitts on this inaugural issue – all 182 pages of it! – from our website now for only AU$12! May it bring you joy, much like life, one stitch at a time.

CLICK HERE TO BUY YOUR COPY OF SEW&TELL!

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿